Without purpose, there is no story
In the information [overload] age, storytelling is becoming increasingly important to capture an audience’s attention, convey information and inspire action. It can win over employees, investors and...
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On learning – “Consider everything an experiment.”
I’m a teacher’s son, and I think it’s rubbed off. It perhaps explains a lot about my presenting style when I get in front of a group of people, and I reckon it’s been useful so far. What good is it...
View ArticleHow to articulate a simple purpose
Innovation is often the lifeline to a brand’s future. According to our 2013 Global Brand Simplicity Index, employees have the easiest time innovating when they have a clear understanding of their...
View ArticleThe 10 questions every brand should ask to ensure it’s simple enough
Growth is not something most executives will ever view negatively. But there’s a price to pay for everything--as our companies grow, so does their complexity. More offices and employees require more...
View ArticleInspiring moments from Womensphere Emerging Leaders Summit 2014
Last month, I had the privilege to join my fellow Siegel+Gale colleagues at the 5th Annual Emerging Leaders Global Summit at Columbia University. It was the first time I’d attended a Womensphere event...
View ArticleJane Hyun at Siegel+Gale for International Women’s Day 2014
At Siegel+Gale, we value diversity. In this light, we recently held our first ever International Women’s Day Breakfast in our Beijing, London, Los Angeles, New York and Shanghai offices.As part of the...
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We Need More Leaders Like This
It may seem odd to place a photo of Mister Rogers as the hero image for an article on leadership. After all, most leaders we admire have traditionally been those who are forceful, deeply charismatic or...
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Changes in the C-Suite — What Do They Mean For Marketers’ Future?
[Guest post by Larry Weber and Lisa Leslie Henderson.]There is a shake-up taking place in the C-suite. It happens every time there is a game-changing disruption in the marketplace. Today companies are...
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What Brands Can Learn from the Bombshell New York Times Innovation Report
This week, an internal report on the digital health of the New York Times was leaked. While many may write this off as an analysis of modern journalism or media companies, there are themes that may be...
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Driving Into the Sunset
This may come as a bit of a shock in some circles, but I've left Ford Motor Company. After nearly six years with the company, I will be pursuing something else - the subject of another announcement...
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